Tørst
Squarespace Website Redesign for a Brooklyn Craft Beer Bar & Restaurant
Project
Website Redesign
Industry
Restaurant, Hospitality, Event Venue
Platform
Squarespace
Primary Goal
Increase private event inquiries & reservations
Tørst is an award-winning craft beer bar and restaurant in Greenpoint, Brooklyn, known for its rotating beer selection, elevated food and drinks, and Scandinavian-inspired atmosphere.
The business already had strong visibility and an established reputation, but the previous website wasn't driving engagement. The redesign focused on creating a more polished, informative, and conversion-focused website that better represented the in-person experience while making it easier for visitors to explore menus, make reservations, and inquire about private events.
Project Approach & Results
Tørst already had strong awareness through positive reviews, word of mouth, and features in well-known guides and publications. The larger opportunity was improving what happened after visitors landed on the website. Private events and reservations were particularly important aspects that Tørst wanted to highlight.
The previous site offered limited information about food, drinks, and private events, with no clear path for prospective customers to learn more, make a reservation, or submit an event inquiry. The overall goal of the project was to turn existing website traffic into more meaningful engagement.
Key improvements:
Creating a dedicated private events page with a streamlined inquiry form
Adding clearer calls to action for reservations and event inquiries
Expanding food, beer, wine, and cocktail menus
Simplifying navigation and overall site structure
Incorporating high-quality photography of the venue and offerings
Optimizing responsive layouts across desktop, tablet, and mobile
The Impact:
Within just two weeks of launching the redesigned website, Tørst saw an increase in private event inquiries and has been receiving at least 1-2 inquiries per day.
Prospective customers are also more informed and reaching out with a clearer understanding of the venue and its private event options.
The redesign helped channel Tørst's existing popularity into a significantly more effective path from discovery to engagement.
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★★★★★
“From the beginning, it was clear that Dan knew exactly what he was doing and had a strong understanding of both design and functionality. He was able to take my ideas, ask the right questions, and turn them into a website that was even better than I had envisioned. Dan was a superstar throughout the entire process. His expertise gave me confidence, and the final result reflects that. He was patient with all of my questions, communicated clearly, and consistently delivered great work. He’s also responsive and always gets back to me quickly. Working with him has been easy and enjoyable.
The website is exactly what I was looking for. It feels clean, professional, and does a great job showcasing Tørst. The layout is easy to navigate and it presents the bar, food, drinks, and private events in a much more polished way than before. I'm really happy with how it turned out and already starting to see positive results. I would absolutely recommend Dan without hesitation to anyone looking for a professional website.”
—
BARTLEY C.
Owner, Tørst Bar & Restaurant