DGA Health
Squarespace Website Redesign for a Private Healthcare Clinic in London
Project
Website Redesign
Industry
Healthcare, Professional Services
Platform
Squarespace
Primary Goal
Streamline booking experience & site structure
DGA Health is a private healthcare clinic in London offering a growing range of medical services. The website was redesigned and migrated from WordPress to Squarespace to create a more premium, professional experience for patients while giving the clinic a more user-friendly platform to manage and update the site on their own.
A key priority was simplifying the booking experience so new and existing patients could more easily find the appropriate service and scheduling calendar. Additionally, as the clinic continues to expand its offerings, the website also needed a more organized, scalable structure that could grow alongside the business.
Project Approach & Results
The redesign focused on improving usability for patients while creating a more scalable website for the practice.
Key improvements:
Simplified navigation and overall site structure
Restructured appointment booking paths for new and existing patients
Clearer organization of the clinic's growing range of services
Reusable service page templates designed for future expansion
A categorized blog with standardized layouts for easier content publishing
A more polished, professional visual experience
Responsive Squarespace layouts optimized across devices
The Impact:
Since updating the booking flow and overall website structure, DGA Health has seen an increase in patients selecting the correct appointment type, helping create a clearer and more efficient scheduling experience for both patients and the clinic.
The redesigned site has also continued to support the clinic’s growth. Using the scalable page structures created during the project, DGA Health has been able to regularly expand its range of service pages and publish new blog content while maintaining a consistent, organized website experience.
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★★★★★
“Our experience working with Dan was absolutely brilliant! Communicative and flexible from the start. You never made it feel like we were causing an extra hassle, and although it was clear that the project did expand a little beyond the original scope, you were clear when we were approaching the boundaries. We are delighted with the new design and functionality. It captured the essence of what we were trying to do. We’d recommend Dan, as he was priced more reasonably than others, and the time difference wasn’t hard to handle for a UK business. We will definitely engage you further as we grow the site and look to improve our other website.”
—
DANIEL G.
Founder & Clinic Director, DGA Health
Streamlined & Efficient Projects
The Process from Start to Finish
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The <strong>Onboard</strong>
During our discovery call, we will discuss the project and your goals for the website. After the call, I’ll provide a detailed proposal containing the project scope, timeline, deliverables, pricing, and payment terms. Once the proposal is accepted, the planning and design phase will officially begin.
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The <strong>Design</strong>
This phase will take place in stages, during which your feedback will be collected throughout to confirm the design is exactly how you like it. We will be using Workflow.design, a click-and-comment feedback tool, to more efficiently keep track of updates and streamline the feedback process for a highly collaborative approach.
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The <strong>Launch</strong>
When you’re happy with the design, we’ll launch your new website. To ensure a smooth transition, I’ll provide training videos specific to your site within 15 days from project completion. Additionally, you’ll receive 30 days of free email support to address any post-launch questions.
