Sets in the City Fitness
Project
Website Design
Industry
Fitness & Personal Training
Redesigned and built a new website for Sets in the City Fitness. The project involved shaping the brand’s visuals and creating a clear, conversion-focused experience for visitors interested in achieving their fitness goals. I set up class booking through Acuity Scheduling, added inquiry forms for online coaching and personal training, and highlighted free downloadable resources as lead magnets. The resulting website is a polished digital hub built to turn interest into action.
★★★★★
My new website is so much better than I had originally imagined! It is everything I wanted and more. It completely encapsulates my business, what I offer, and the overall vibe I’ve always hoped to convey. What impressed me most was how thoughtfully Dan translated my ideas into a clean, professional, and truly on-brand design. The structure makes sense, the flow feels natural, and every section feels intentional. The website finally looks like something I’m proud of and excited to share. Working with Dan was such a seamless and inspiring experience. He took the time to understand my brand, my vision, and the feeling I wanted users to have when they visited my site. He was extremely collaborative and incorporated feedback quickly, often bringing his own ideas and insights to elevate the design even further. I truly felt supported throughout the entire process, and I’m so grateful for the care and creativity he brought to the project. Dan was incredibly knowledgeable. His expertise in creating a user-friendly website and his deep understanding of the functionality within Squarespace was very impressive. Dan always took the time to answer questions and explain the ‘why’ behind each design choice. It made the entire process feel collaborative, intentional, and supported.
—
AMANDA A.
Founder, Sets in the City Fitness
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